GRAFY DESIGN - Blank Jysandal Cosmetic Branding 250711

Overview

Jysandal is a premium anti-ageing skincare brand inspired by the striking similarity between the 27.3 days it takes for the moon to circle the earth and the 28 days it takes for our skin to undergo a complete regeneration cycle, Jysandal proposes a special Aging-Care Ritual to help you become more beautiful with time. The branding and packaging design conveys the philosophy and concept of G-Sandal to convey the image of premium skincare that is both traditional and contemporary.

Brand Name

The meaning of 'Jysandal' is that after a long night and the sun has risen, you can sometimes still see the moon in the western sky, which is known as the 'waning moon' or 'waxing moon' for short. This coexistence of the moon, which exists from dawn, when our skin's regeneration is most active, to the morning, when we start our day, inspired us to convey the concept of the moon-skin cycle in the name of the product.

Brand Core Value

The core values of Jysandal's brand include the brand's philosophy, which includes the reasoning of nature that goes hand-in-hand with the brand's concept; the focus on beauty that lasts over time rather than temporary beauty; and the appearance, curves, and margins of the package, which takes into account Korean tradition.

Brand Logo

The logo for 'Jysandal' is consistent with the brand's concept, core values, and name, utilising an intuitive moon-shaped symbol and the soft flow and curve of the waves in the ocean as a motif for the wordmark to intuitively communicate the regeneration of the skin interacting with the lunar cycle.

Typography & Color

We chose to use a combination of English 'Gascogne Serial Regular' and Korean 'Rix Neo-Gothic SE Pro', which we felt balanced tradition and modernity, and conveyed the brand's philosophy of "anti-ageing skincare that combines modern technology with traditional wisdom". The combination of Ming and Gothic styles also effectively reinforced the 'Jysandal' identity, conveying a message of heritage and innovation at the same time.

Package Design

We based the package design on the Korean moon jar, reflecting both its form and the ocean tides influenced by the moon’s gravity. The curved pattern graphic at the bottom symbolizes these changing tides, reinforcing the brand’s core concept 'the deep connection between the moon and our skin' through an intuitive and visually appealing design.