Project Overview
'e-Pyeonhansesang' is the first apartment brand in Korea and the No.1 apartment brand recognized for various achievements leading the residential culture in Korea, and is presenting a new residential culture by introducing C2 HOUSE & CANVAS DESIGN, an emotional space that freely embodies individual tastes and lifestyles in line with the current generation who wants to have their own space. Accordingly, the design was carried out with the concept of making the identity of the existing e-life simple and clear, and customizing it to reflect individual characteristics and needs as the space changes.
Mood & Slogan
For the welcome package for customers who will experience a better living environment and culture than before, we researched and visually reflected the brand's core values of e-Life 2.0 and the expectations of a better living environment and culture in the 'e-Pyeonhansesang', and tried to design the welcome package in such a way that the customer's expectations are gradually heightened as they experience the contents of the welcome package at each stage.
Design Motif
Everything was redesigned to match the tone, manners, and design of the brand's all-new 'e-Pyeonhansesang 2.0' brand. Based on the idea that 'door' is the first thing that customers encounter when they first see their home, we gathered and analyzed the public's universal thoughts about it and reflected them in the design. In addition, we studied and reflected the user experience of the six contents in the welcome package to make customers curious and excited about the next content when they experience them.
Typography & Color
We used TT Commons, a simple, crisp typeface with no decorative details, to match the smart yet comfortable brand image. The main color of the brand identity, exceptional orange, symbolizes a unique and distinctive residential brand that is leading the change in housing, while the other colors represent professional, smart technology, and value housing. Following the brand identity guidelines, we applied the brand color system to the application.
Package Design
There are six applications in the Welcome Kit, and a lot of thought and planning went into making sure there was no confusion about the order in which customers accessed the Welcome Kit. We researched different sequences and usability, and then designed the best one based on user experience.
Phase for Customer Experience
Living Guide Brochure
Based on the concept of invitation to a new e-life, this brochure design visualizes the brand philosophy in the form of wainscoting and wainscoting with a door that opens into a new world by moving into a new house. In an architectural sense, a door is the place where the boundary that forms a space and the passage to that space meet. Moving your home to a new place can mean not just a change of location, but a new life. We wanted to borrow the door as a design motif as a passageway to this new life and incorporate it into the brochure design
Brand Bible
The e-Life brand bible book provided to residents is designed to highlight the brand colors and grid the overall concept of the space configuration to showcase a consistent brand by expressing the space configuration.
Living Package
This is a package deal for residents moving into an 'e-Pyeonhansesang', consisting of a key tag, card key, and eLife Guide. The leather-like material adds a sense of luxury, and the package design makes it easy to integrate into the residents' daily routine, rather than being a one-time use
